Tips for Keyword Research: How to research keywords for SEO

Oct 11, 2022

Introduction: How to research keywords for SEO

With more than one billion searches happening on the internet every day, it’s no surprise that the use of keyword research has become a problem for businesses. There is so much information out there that it is easy to get lost in the process. In this blog, we discuss how to research keywords for SEO. Here are some keyword research tips you can use when you start your search for keywords for your business.

What is a keyword?

Before we go into how to research keywords for SEO, we must first explain what a keyword is. A keyword is a word or phrase that is used as a search term to find information or resources on a particular topic. Keywords are typically used in search engines, such as Google, to find websites or other online content that is relevant to the user’s search query. For example (how to research keywords for SEO) is a keyword we are using in this article and have added it throughout this article in order to rank for this specific keyword.

In SEO (search engine optimization), keywords are used to help improve a website’s ranking in search engine results pages (SERPs). By including relevant keywords in a website’s content, such as in its meta tags, title tags, and body text, search engines can better index and categorize the site, which can in turn lead to higher SERP rankings.

Keywords are also used in PPC (pay-per-click) advertising, such as in Google AdWords, to target ads to users who have searched for specific keywords. When a user clicks on an ad, the advertiser pays a fee to the search engine.

What is Keyword research?

Keyword research is the process of finding and selecting the best keywords to target for your website or blog. The goal is to find keywords that are relevant to your topic, and that has a high enough search volume to be worth targeting. But you also want to avoid keywords that are too competitive, or that are so niche that you’ll never get any traffic.

To do keyword research, you can use a variety of tools, including Google’s Keyword Planner, Google Trends, and other third-party tools. You can also do manual research by looking at what other people are searching for on Google and other search engines.

Once you’ve found a good selection of keywords, you need to start optimizing your website for those keywords. That means using them in your titles, in your meta tags, in your content, and in your link-building efforts. By optimizing for the right keywords, you can attract more traffic to your site and improve your search engine rankings. In the remainder of this blog, we hope to explain how to research keywords for SEO for your business.

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Why does Keyword research matter?

There are several reasons why keyword research matters. First, it allows you to identify which keywords are most relevant to your business and your target audience. This ensures that your marketing efforts are focused on the right keywords and that you’re not wasting time and money on keywords that aren’t likely to generate leads or conversions.

Second, keyword research can help you to understand how your customers are searching for your products or services. This insight can be used to optimize your website and your overall marketing strategy to better meet the needs of your target audience. Finally, keyword research is an important part of search engine optimization (SEO). By understanding which keywords are most relevant to your business, you can ensure that your website is optimized for those keywords and that your SEO efforts are focused on the right keywords. This will help you to attract more organic traffic to your website and ultimately generate more leads and sales.

Where do you find Keyword research services and tools?

There are several different places you can find keyword research tools. One option is to use a search engine such as Google or Bing. Simply enter the term “keyword research tools” into the search bar and you will be presented with several different options.

Another option is to use a dedicated keyword research tool such as Google AdWords Keyword Planner or Moz Keyword Explorer. These tools provide a more comprehensive range of options and features than a search engine and can be very useful for finding the right keywords for your needs.

Finally, you can also find several paid and free keyword research tools available online. Some of the more popular paid options include SEMrush, Wordtracker, and KeywordSpy. However, there are also several excellent free keyword research tools available, such as Google Trends and Ubersuggest.

What is Keyword Density?

Keyword density is a measure of how often a given keyword or phrase appears in a piece of text. The higher the keyword density, the more often the keyword or phrase appears in the text.

There is no magic number for keyword density, but a good rule of thumb is to aim for around 2-5%. This means that if you have a 100-word piece of text, you should aim for 2-5 keywords or phrases.

Keyword density is important because it helps you to focus your content on the most important keywords and phrases for your topic. If you have a high keyword density, it means that your content is focused and relevant to your topic.

 Too high, it can make your content sound repetitive and spammy. So, it’s important to strike a balance.

In general, keyword density is not something you need to worry about too much. As long as your content is focused and relevant, you’ll be in good shape.

What is Keyword Volume, Competition, and KEI (Keyword Effectiveness Index)?

When conducting keyword research for your website or blog, it’s important to keep three factors in mind: keyword volume, competition, and KEI (keyword effectiveness index).

Keyword volume is the number of searches that are conducted for a particular keyword. The higher the volume, the more popular the keyword.

Competition is the number of websites that are competing for the same keyword. The higher the competition, the more difficult it will be to rank for that keyword.

KEI is a measure of how effective a particular keyword is. The higher the KEI, the more likely it is that you’ll be able to rank for that keyword.

To find the KEI you take the keyword volume and divide it by the competition. Next, make that number a percentage. That will provide your KEI and help you pick the best keywords for your content.

Keep these three factors in mind when conducting keyword research and you’ll be well on your way toward success.

How to Use Google Adwords Keyword Planner?

Google AdWords Keyword Planner is a keyword research tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.

To use Keyword Planner, you’ll need a Google Ads account. Once you’re signed in, you can access Keyword Planner from the Tools menu. You can also get to Keyword Planner from the “All tools” drop-down menu in the upper right corner of your account.

If you’re new to Google Ads, you’ll be prompted to complete a short questionnaire about your business before you can access Keyword Planner. This helps us generate results that are more relevant to your business. After you finish the questionnaire, you’ll be taken to Keyword Planner, where you can begin researching keyword ideas for your campaign and find the google keyword search ranking for your specific keywords.

How to use Google Trends?

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often particular search terms are entered relative to the total search-volume across various regions of the world. It is a great tool for understanding the relative popularity of different topics and keywords over time.

To use Google Trends, simply enter a keyword or phrase into the search bar. You can then view data on that keyword or phrase, including how popular it is relative to other keywords, how it has changed over time, and where in the world it is most popular. This tool can help you check the google ranking for keywords that you are interested in using.

How to Use Google Suggest?

Google Suggest is a feature of the Google search engine that provides suggested search terms as you type your query into the search box. The suggestions are generated based on what other people have searched for in the past, so they can be a useful way to find popular or trending topics.

To use Google Suggest, simply start typing your query into the search box. As you type, you’ll see a list of suggested terms appear below the search box. You can click on any of these terms to run a search for that term, or you can continue typing to refine your search.

If you’re not seeing any suggestions, it’s likely because there isn’t enough data to generate them. This can happen for less popular topics or very specific queries. In these cases, you can try broadening your search by using more general terms. Or by checking the “related searches” section at the bottom of the search results page.

How to use Keyword ideas in your copy?

There are a few things to keep in mind when using keyword ideas in your copy. First, make sure that the keywords you choose are relevant to your topic. Second, use the keywords throughout your copy. This includes adding them in the title, in the body, and in the keywords section of your website. Third, make sure that your keywords are used in a way that is natural and not forced. Fourth, vary the keywords you use to avoid keyword stuffing. Finally, monitor your website’s search engine rankings to ensure that your keywords are helping you achieve your desired results.

Conclusion: keyword research tips

For many businesses, SEO is a key component of their marketing strategy. Achieving a high ranking on Google is important as it means more exposure for your business and website. We hope you have learned from this article about how to research keywords for SEO, from this article. If you want to learn more about SEO, then we encourage you to read our blog article Digital Marketing 101: How to use SEO to increase web traffic. Also, if you are looking for help with SEO and digital marketing contact us today at Or by emailing us at [email protected]. We hope it helps you out!

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