Digital Marketing 101: How to use SEO to increase web traffic.

Sep 22, 2022


Do you ever find yourself wondering what digital marketing or Search Engine Optimization (SEO) is? And whether or not your business needs them. If that sounds like you, then you’ve come to the right place. In this blog post, we’ll discuss digital marketing and SEO – what they are, why they’re important, and how you can use them to benefit your business. So let’s get started and learn how to use SEO to increase web traffic.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote and sell products or services. It involves the use of digital technologies to reach and engage customers. Digital marketing can be done through a variety of online channels from websites, and social media, to building an email list.
Digital marketing is an expansive term that describes all forms of marketing that exist in the digital world. This can include anything from social media marketing and email marketing to SEO. Email marketing entails sending promotional messages to customers and potential customers through email. Social media marketing, on the other hand, is creating content to share on platforms such as Facebook, Twitter, and Instagram. (Click the following link to view our blog on social media marketing for more information on that. SEO, or search engine optimization, is the process of making sure your website appears as the top result for relevant keywords that people search for on sites like Google and Bing.

Digital marketing on a screen
How to use SEO to increase web traffic.

Why is Digital Marketing important?

Digital marketing is essential for businesses in the modern world. If you’re wondering whether digital marketing can help increase sales, the answer is yes. When used correctly, digital marketing allows businesses to connect with their customers and potential customers through a variety of digital channels, including social media, email, and search engines.

Digital marketing is beneficial for businesses because it provides a wider reach than traditional marketing channels. It also allows businesses to target their marketing messages to specific demographics, which often leads to increased conversion rates. Additionally, digital marketing is less expensive than traditional marketing, making it an excellent option for small businesses.

SEO Basics? 

The main takeaway from digital marketing should be marketing. If you are not getting views and leads through your online resources, then your digital marketing isn’t doing its job. that is why SEO is important. SEO or search engine optimization helps get your website to the top of search results when people search for things that are relevant to your website. in other words, it is marketing. But you might be asking what is SEO and how do I use it. for that, we are going to discuss the basics of SEO. 

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO involves optimizing a website or web page for specific keywords or keyword phrases so that it ranks higher in SERP results for those keywords.

There are two different categories of SEO. That being On-page and Off-page SEO. On-page SEO involves optimizing the content and structure of a website or web page to make it more visible and relevant to search engines. And off-page SEO involves optimizing a website or web page for external factors that can influence its ranking in SERP results, such as link building and social media engagement.

On-Page SEO

Let’s start with on-page SEO. On-page SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. The main elements of on-page SEO include optimizing the website’s title and meta description and tags, creating keyword-rich content, and improving the site’s overall structure and navigation. Remember proper Keyword research is important. Another thing to do is create a site map. A site map needs to be built in 2 different ways. One is HTML and another is XML. These will allow visitors to understand the flow of the site and google crawlers to index the site. If a google crawler can index your site, then it will be able to rank it. By improving these elements, a website can earn higher rankings in Google search results, resulting in more traffic and visibility.

Off-Page SEO

Next, is off-page SEO. Off-page SEO is the process of optimizing a website for higher search engine rankings by building links and improving the online visibility of the site. It is a key part of any successful SEO strategy and can be a very effective way to improve your website’s ranking in the search engine results pages (SERPs).

There are several ways to build links and improve your off-page SEO, including guest blogging, directory submissions, social media outreach, and more. Guest blogging is a great way to get high-quality links to your website, as well as to improve your online visibility. Directory submissions can also be a useful way to build links, though it’s important to submit to only high-quality, relevant directories.

Social media outreach is another effective way to improve your off-page SEO. Creating informative and shareable content on social media sites like Twitter, Facebook, and LinkedIn can help to build links and improve your online visibility.

Off-page SEO is an important part of any SEO strategy, and by using a variety of techniques, you can improve your website’s ranking in the SERPs.

Both on-page and off-page SEO are important for improving the visibility and ranking of a website or web page. However, the specific techniques used for each will vary depending on the nature of the website or web page. For example, When comparing a website that is selling products to an informative site. The informative website will need to focus on different SEO techniques.

What is an SEO Copywriter?

An SEO copywriter is a specialist who writes website content that is optimized for search engine ranking. SEO copywriters have a deep understanding of how search engines work. They know how to use keywords and other techniques to improve a website’s visibility in search engine results pages (SERPs).

SEO copywriting is an important part of any online marketing strategy. It can help to attract new visitors to a website and to convert those visitors into customers or clients.

To be effective, SEO copywriting must be integrated with other elements of SEO, such as keyword research and link building. It is also important to ensure that the content is well-written and engaging. This will make visitors want to read it.

Why is an SEO Copywriter important?

A copywriter who is well-versed in SEO is key to having website content that serves both purposes. One is being informative and interesting to read. While also being search engine friendly. They will know how to do keyword research. And how to use those words in your content so that it’s seen by more people. And not only that, but an SEO copywriter can help make your content engaging so readers want to stick around. Instead of bouncing off after only a few seconds. Lowering your bounce rate is important because it sends signals to search engines that your site is valuable.

Does your business need an SEO copywriter?

If you want your business to succeed, then you need to make sure that you have a strong SEO strategy. And one key component of a strong SEO strategy is high-quality, keyword-rich content. That’s where an SEO copywriter comes in.

An SEO copywriter is a specialized writer who produces content that is designed to rank highly on search engines. They know how to research keywords and use them effectively to help your website rank higher in the search results. As a result, hiring an SEO copywriter can be a great investment for your business.

Conclusion: How to use SEO to increase web traffic!

So you need more traffic, leads, and customers, right? If so, you’ll need help getting those customers. One of the best ways to get more customers to your website is to use SEO. If you want to rank higher on search engines, you’ll need to make sure your site is optimized correctly. And that’s where you need an SEO copywriter. It’s a smart move to hire an SEO copywriter. Because search engines determine how many people visit your site by the keywords you use. If you use the right keywords, you’ll have more people visiting your site. And if you have more people visiting your site, you’ll generate more leads and make more sales! Contact us at or by emailing us at [email protected]. To see how one of our SEO consultants can help you learn how to use SEO to increase web traffic.

Interested in learning more?  Want to talk to us?