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Introduction: The purpose of a landing page In digital marketing, we spend a lot of time thinking about what is the most effective way of converting a visitor into a lead. While there is a lot of focus on the sales page, we rarely put as much focus on the journey that...

Introduction: 5 Social Media Marketing Mistakes to Avoid. When you are planning to market your business on social media, your posts must be effective to see results. However, if you are marketing incorrectly, you will not get the outcome you desire. To help you learn,...

Introduction: If your business is online, then you need a website. Not having a website has probably hurt your business more than any other strategy you could have chosen. However, you're not in the home stretch yet. When thinking about what makes a good website, an...

Introduction: How to start producing content. If your business is a small or medium-sized company, you probably throw around the term 'Content Marketing' a lot. But do you actually know what Content Marketing is? Do you know what it can do for your business? Do you...

Introduction: How to research keywords for SEO With more than one billion searches happening on the internet every day, it's no surprise that the use of keyword research has become a problem for businesses. There is so much information out there that it is easy to get...

Introduction: tips for effective email marketing. Many small businesses see email marketing as an option, but they don't know where to begin. With all the technical jargon and marketing lingo, it can be hard to know where to start, but the truth is that email...

Introduction: Why should you use e-commerce? An e-commerce website is more than just a place to buy products online. It is a place where you can build a business. It is a place where your business can grow as you sell more products and bring in more revenue. Even if...

Introduction: Top 5 best ways to build a website Your website is the foundation of your business - it's how customers and clients learn about who you are and what you do. A poorly designed website can be a major turnoff, leaving potential customers confused and more...

Introduction: What makes a good website? A website is a key foundation for any business looking to succeed in the online world, but many companies make vital errors when putting their site together. You may be wondering what makes a good website. In this blog, we...

Introduction. Do you ever find yourself wondering what digital marketing or Search Engine Optimization (SEO) is? And whether or not your business needs them. If that sounds like you, then you've come to the right place. In this blog post, we'll discuss digital...