Blog

How to write copy that converts: conversion-focused copywriting
Introduction: conversion-focused copywriting. What is the ultimate goal of any business? It is to increase its sales and revenue. A lot of the marketing strategies and tactics out there focus on this goal. This includes copywriting. What is copywriting? Well in simple...

Google Analytics Made Easy: What is google analytics used for?
Introduction: what is google analytics used for? One of the most important marketing tools for a business is Google Analytics. Every business and website owner needs to know how to use Google Analytics to track their marketing campaigns, sales, and traffic. You can...

Tips for Picking the Ideal Domain Name.
Introduction: Tips for picking the ideal domain name. Choosing the domain name for your business is one of your most important decisions. What many new entrepreneurs don't realize is that they are going to be stuck with their domain name for a long time. It can have a...

How to Create and Maintain an Email List.
Introduction: why use email marketing campaigns? So, why use email marketing campaigns? Email marketing campaigns are a highly effective way to reach a large audience with a message that is personal and targeted. Unlike other forms of marketing, email allows you to...

How to get your customers to say “Yes”.
Introduction: How to close a business sale online. This blog is a guide on how to get your customers to say "Yes" when you're trying to sell to them. Ecommerce has become a very successful way of selling if done right. But how do we make sales when trying to sell...

Guide to PPC Marketing: What is a PPC campaign?
Introduction: What is a PPC campaign (Pay-Per-Click marketing)? So, What is a PPC campaign? PPC, or pay-per-click, is a type of online advertising in which businesses pay a fee each time someone clicks on one of their ads. The most common form of PPC is search engine...

How to Conduct a Simple SEO Audit.
Introduction: How to use SEO to increase web traffic. When you're just getting started with SEO for your website, things can seem overwhelming. You need to consider many different things, and you may feel like you don't know where to start. This is what conducting a...

6 Reasons Why Your Small Business Needs a Blog
Introduction: how can a blog help a business? You may be wondering why should you have a blog. Well, a blog that is well-written, informative, and focused, can be one of your greatest content marketing tools. It can help you connect with a community, help you find and...

The purpose of a Digital Marketer
Introduction: The purpose of a digital marketer Today digital marketing is growing very rapidly. A big reason for that is the fact that digital marketing is accessible to most businesses. Any business that can get a computer and an internet connection can use digital...

7 Signs You Need a New Website
Introduction: Reasons to get a new website. Your website is the face of your brand. A good website is a reflection of your brand and shows your customers what you are all about. A bad site can give your customers a bad impression of your brand which is why it's...